Why You Need A Website
Your Competition Has
If you are in direct competition with another business
that has a Website, they have a clear advantage -
especially if they are adequately marketing their
A Website makes it possible to provide instantly
viewable information and even downloadable content.
You can provide frequently asked questions for your
site visitors to look up their question and instantly
read the answer. Not only does this satisfy your
customers, but it can provide a reference for your
customer support staff. A Website is a great place to
gain feedback from your customers and prospective
clients. You can use surveys and forms that allow your
site visitors to respond to questions you ask,
enabling you to get valuable marketing information
from your customers. Depending on your company's
products or services, you may also be able to provide
downloadable technical manuals, user guides, or
instructions. This provides value to your customers
and can even eliminate the need for many people to
call your customer service line.
Look for You Online.
Sooner or later, someone's going to type your name or
business into a search engine. What do you want them
to find? Nothing, or worse yet, your competition.
These are people who want to find you. They are
looking for what you are selling, and if you don't
have a Website then you're letting them down – they
expect to find you online. For many people, you might
as well not exist if you can't be found with a search
engine. Not having a Website is like not bothering to
get listed in the phone book. Can you run your
business without a phone? In this "Information Age" we
live in being online is vital.
Whatever you're advertising – services, products or
just yourself – a Website is a great way to do it.
Every other kind of advertising going costs a premium,
especially if you want to target a specific kind of
person, and there's no guarantee that they're paying
attention. Websites are like brochures that are free
to reproduce, interactive, and quickly distributed to
people who are already looking for them. No
advertising medium even comes close to the ease-of-use
and effectiveness of a Website.
A Website will allow your business or organization to
be open 24/7 (24 hours a day, seven days a week)..
Many people surf the Web in the evening when most
businesses are closed. But if you have a Website they
can find, you are just as good as open. Is your
competition open 24 hours a day, seven days a week?
The world is your oyster – especially with a Website,
which allows your communication with audiences
worldwide (as long as you both understand the same
language). Geographical locations or time zones are no
longer a problem with the 24/7 availability of a
That's a lot of people. In fact, it is the number of
Americans that regularly use the Internet. Of those,
43.7 million use broadband. Worldwide Internet usage
is one billion. On the Web, it doesn't matter whether
someone is next door to you or on the other side of
the world, they can see your Website just the same as
anyone else can, and it doesn't cost you or them any
extra. Phone and mailings both cost enormous amounts
long-distance, but your Website lets you send
information anywhere without any extra effort or
expense. You can make friends and contacts in places
you've never been and will never go – suddenly,
working globally is no more effort than working
With a Website, you can create an online store which
allows customers to place orders and pay for their
selections all via the internet. This all happens
without your involvement once the Website is designed
and online, which classifies it as passive income.
Your Website can act exactly like a catalog, and
contain photographs and descriptions of products- or
it can be more advanced and make use of some of the
emerging technologies- including audio and video to
fully demonstrate your products and services.
Significant Information and Improve Communication.
More than ever before, people are turning away from
traditional means of finding information and looking
online. Yellow pages, directories, and printed
materials are being used less. Brochures and flyers
only allow for a few lines of communication. A
carefully crafted Website can guide your clients,
suppliers or employees through page after page of
information. Another advantage is that you can add
audio and video to these pages – something that paper
communication tools cannot offer.
People use the Internet often trying to find quick
answers to basic questions. What are your opening
hours? Do you offer payment plans? What is your phone
number or email address? These are the days of
“Inquiry Marketing”; so get a Website if you do not
already have one, and make sure that people can
actually find it in the search engines and
and Expandable Marketing.
When you compare the price of a Website to the expense
of creating and distributing more traditional forms of
marketing materials, like newspapers, direct mail
campaigns and magazine ads- the cost of setting up and
maintaining a Website is nominal. One of the best
features of a Website is that you can quickly and
easily change information as it changes within your
business. Unlike printed materials that need to be
revised and then reprinted at cost; a Website allows
you to change or add products and services as often as
you wish in just a few steps. There is potential for
free advertising when other Websites and blogs link to
you. Also, when a Website is designed well, when
people type in related search terms into a search
engine, your Website will come up in the listings for
free and allow a prospective customer to find your